1. No Purchase Necessary. The “Michelob ULTRA “LiveULTRA” SWEEPSTAKES” (“Sweepstakes”) is open to residents of Muscogee, Chattahoochee, Marion and Talbot counties in Georgia, who are 21 years of age or older. Void where prohibited.

2. Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”) on 07.11.2016 and ends at 11:59:59 p.m. EDT on 08.31.2016 (“Sweepstakes Period”).

3. To enter, text “LiveULTRA” to 74455. Each entry must include the respective keyword, “LiveULTRA,” stated on the point-of-sale found at participating retail locations. All entries must be received and recorded during the Sweepstakes Period. Sponsor’s designated official judging organization’s computer is the official time keeping device for this Sweepstakes. No other forms of entry are valid. Limit one (1) entry per person.

4. Anheuser-Busch, LLC (“Sponsor”) , B&B Beverage Company, Ashley Advertising, Whitewater Express, and participating retail locations  are not responsible for lost, late, misdirected, unintelligible, returned or undelivered entries, interrupted or unavailable satellite, network , or other connections availability, accessibility or traffic congestion, miscommunications, telephone technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor, will be disqualified. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such entries, and may subject that entrant to disqualification. Neither Sponsor nor its agencies are responsible for injury or damage to participant’s or any other person’s computer or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. Text message entries will be deemed to have been submitted by the registered owner of the wireless number used to enter.

5. All prizes will be awarded (time permitting for Grand Prize). Winner will be selected in a random drawing to be held on or about 09.1.2016, from among all eligible entries received by an independent judging agency (Ashley Advertising), whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend upon the number of eligible entries received. Winner may not substitute or transfer prize, but Sponsor reserves the right to substitute prize with a prize of equal or greater value. Limit one (1) Grand Prize per person.

6. Grand Prize Winner: Winner will be notified by phone, and will be required to respond to the notification within forty-eight (48) hours indicating whether he/she can accept the prize. If no response is received within the time allotted, an alternate winner will be selected (time permitting). Any alternates selected will also be required to respond to the notification within twenty-four (24) hours. Winners will be required to complete, sign and return an affidavit of eligibility and liability within three (3) days of prize acceptance. Winner(s)’ guest(s) must be at least 21 years of age as of the end date of the Sweepstakes and will be required to complete, sign and return an affidavit of eligibility and liability within the same period. In the event of noncompliance within any time period, prize will be forfeited and awarded to an alternate winner (time permitting).

Sponsor is not responsible for suspended or discontinued wireless service which may result in potential winner not receiving initial prize notification. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate winner (time permitting for all prizes).

7. Employees and the immediate families of employees of Anheuser-Busch, LLC, its affiliates, subsidiaries, employees and the immediate families of wholesale distributors, advertising and promotion agencies and all retail licensees are ineligible. This Sweepstakes is void where prohibited by law and is subject to federal, state and local regulations. Taxes on prizes, if any, are solely the responsibility of the winners.

8. Acceptance of prize offered constitutes permission to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.

9. Grand Prize (1): (2) WhiteWater Express Classic Rafting Trip passes for the Columbus, Ga., location, (2) Flight of the Blue Heron zip lining passes, + a GoPro Hero Session. Rafting and zip lining passes expire 6/1/2017. Grand Prize Approximate retail Value (“ARV”): $ 400. Any difference between stated value and actual value will not be awarded. If winner cannot accept prize as specified, prize will be forfeited and awarded to an alternate winner (time permitting).

12. By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC, B&B Beverage Company, Whitewater Express and Ashley Advertising  harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. By participating in this Sweepstakes, participant agrees to be bound by all the Official Rules of this Sweepstakes.